We’re officially launching our new brand identity to match our mission, values, and direction. This is how we live our lives. We don’t simply support responders, we are responders.
We’re now entering the next evolution of D4H Readiness & Response solutions, and our brand has been updated to reflect our forward thinking service approach and our core duty to innovate.
Our Logo Explained
It is about simplicity: same as our platform it is designed to be easy-to-use and user friendly, our logo needed to represent this as well. We move from a complex identity to something just simple that resonates with our technology usability.
*Some response teams want to be seen, others don’t even want you to know they exist. Our new brand represents all of our customers; the bright color for overt emergency response, and the light grey blending into the background for covert special operations.
*Our new primary color is ‘Federal Standard - Fluorescent Red Orange’ (#FC4827) (rgb 252,72,39). Fluorescent Red Orange, highly visible in daylight, dawn and dusk is the color used in the orange reflective stripes adorning emergency vehicles. When printed on a background color, the bright orange stripe is replaced with light silver grey representing reflective tape, often wrapped around the bodies of all of us who respond; on our work wear, jackets, and life vests.1. 1.
*The service stripe is one of the main characteristics of the new logo (Learn more). A service stripe holds huge meaning to those who wear it; often awarded for length of service to others. For us, it represents the respect we hold for the service you give personally to be ready and respond.
*D4H all started with one simple idea, “how can today’s data improve tomorrow’s performance?”. Founded in 2008 by Robin Blandford, combining his service in the Coast Guard with technology, the half chevron also represents a ‘racing stripe’ or ‘slash’, the global symbol of the Coast Guard for over 51 countries worldwide.
*D4H builds cutting edge technologies for the readiness, response, and re-evaluation phases of incident response.
*Yes we can see it too - we can be heroes (just for one day).
Our re-branding project team, lead by Lucas Suarez, has done a fantastic job of this and we have already begun the process of switching the brand across all of our products, websites, documentation, and marketing materials, but we expect the process to still take a few weeks until complete. Over the next days and weeks we’ll start to introduce you to our new mission, new values, and new look, as we continue to blaze a trail throughout all phases of emergency response.
Of course, and as always, if you have any questions, comments, or just want to chat, we’ll be very happy to hear from you.
Thank you,Robin Blandford (Founder & CEO)